PROJECTS
Marketing / PR / DSP Outreach / Radio Promo
MKTO
-Ran point on MKTO's reintroduction campaign after their breakup in 2016
-Partnered with BMG for two of the seven releases, ran five independently/distributed through STEM
-Helped grow MKTO from 4M monthly Spotify listeners to 7M, grew over 100K new subscribers on YouTube, grew 50K followers on Instagram, ran a viral TikTok campaign for "Classic" Summer 2021, gained almost 90K TikTok followers in 6 months.
-Built and executed all marketing plans (including budget allocation, social media campaigns, ad runs, PR spends, fan experiences, content creation, photography, hired video teams for music videos and BTS, pop up events, and more), as well as organized 'outside of tour' performance opportunities (We Movement at The Forum, We Movement / WEDay at the Tacoma Dome, AFSP at World Cafe Live, The Grove, and more).
-Worked with the radio promo team for campaign logistics, cumulous and satellite radio visits, and asset creation for plugs and ads.
MEDIA
SAMPLE SMALL BUDGET
COLLABORATORS
ABC
AFSP
All Access Music Group
Apple Music
Beats
Billboard Magazine
BLUME
BMG
Dash Radio
iHeart Radio
Lakeside Management Group
NKD Mag
Philip James Agency
Press Here Publicity
Sirius XM
STEM
SVN Queens
We Movement
Westwood One
Z100
Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890
FRND
-Ran point on FRND 'Before U I Didn't Exist' EP, Acoustic EP, 'Adventures of the FRNDship' EP, and singles 'Champion', 'Maliboo', and 'Problem feat. Zach Hood, Lil Aaron, and Said The Sky' campaigns.
-Partnered with BMG on the EP, Seeking Blue on 'Maliboo', and released via STEM and SoundOn for the remaining projects.
-FRND grew in hundreds of thousands of monthly Spotify listeners, 175% in follower growth on Instagram, 245% in follower growth on TikTok, 2 viral videos, and grew over 2K followers on Twitch in 3 months
-Built and executed all marketing plans (including budget allocation, social media campaigns, social ad achieving and holding $.01 per click, content creation including animating a visual video, photography, hired music video team, aided in coordinating an international animation team, live EP release event, and more).
-Ran point on the creation of a physical and digital comic book to accompany the 'Adventures of the FRNDship' EP, created advertisements to run in the book.
-Important note: admittedly many of the content ideas came directly from FRND, my job was to fill in the blanks and help get viewership.
MEDIA
COLLABORATORS
BMG
The Dock
Lakeside Management Group
Lil Aaron
Milton Archer
Motionauts
Philip James Agency
The Pyramid Watch
Said The Sky
Seeking Blue
SoundOn
STEM
Susan's Sweets
​SVN Queens
Zach Hood
ALEX CHAPMAN
-Ran point on Alex Chapman's rebrand and relaunch.
-Spear-headed the overall marketing plans for both 'Horsey feat. Kim Petras' as well as 'LFG feat. Chloe Angelides'.
-Both tracks were released via SoundOn in partnership with TikTok
-Built and executed all marketing plans (including budget allocation, social media campaigns, social ad spends, liaising with PR, DSP outreach, overseeing all of the asset creation, team bridging, and more.
-Alex's TikTok following grew from 5K to 100K within a year, he has garnered millions of streams on his TikTok to Soundcloud remixes, as well as hundreds of thousands of UGC videos on TikTok. He was the official float DJ for TikTok's float during LA Pride, and his first official release has surpassed 2M collective streams and counting, ending up on New Music Friday, Sweat, New Music Daily, dance xl, and more.
MEDIA
COLLABORATORS
Beats
Chloe Angelides
Guitar Center
Kim Petras
Linda Carbone
Press Here PR
SoundOn
TikTok